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Johannesburg, South Africa — Stephan Welz & Co., a premier name in South African art and luxury, is excited to announce the launch of Welz Boutique, an exclusive online platform dedicated to the sale of fine art and luxury collectibles. This innovative venture offers both emerging and established artists a prestigious space to present their work, seamlessly blending tradition with modern luxury.
Kicking off with a captivating collaboration with CONTRA.Joburg, Welz Boutique proudly presents Vintage x Vanguard—a dual physical and digital exhibition that celebrates the timeless dialogue between the past and the future.
Vintage Vanguard
Artists participating in this curated exhibition were given the unique opportunity to select vintage objects and reimagine them as contemporary artworks, breathing new life into historic pieces. These refined artworks will be available for purchase exclusively on Welz Boutique, providing collectors with curated opportunities to acquire meaningful, sustainable art. We also commissioned a number of new pieces from contemporary, emerging artists.
Investing in emerging artists is an investment in South Africa’s creative future. Supporting new talent not only fosters innovation and cultural dialogue but also offers significant economic potential. Emerging artists often provide fresh perspectives and innovative approaches that can set trends within the global art market. By investing early in their careers, collectors and patrons help to shape the next generation of cultural influencers and create opportunities for artistic growth and societal impact.
Sustainability lies at the heart of this initiative. By transforming vintage objects into modern art, Welz Boutique champions environmentally conscious practices—reducing waste and promoting circularity within the luxury and art sectors. This innovative approach underscores a commitment to responsible art collection, inspiring both artists and collectors to consider the environmental impact of their passion.
Welz Boutique is committed to nurturing talent, fostering economic growth, and shaping a progressive society through creative expression. By connecting artistry with sustainability and luxury, this platform aims to contribute meaningfully to South Africa’s cultural landscape and economic fabric, positioning itself as a leader in the future of luxury art commerce.
The exhibition will be open to the public during the Contra.Joburg weekend, taking place on Saturday 30 and Sunday 31 August. Visitors are welcome to park at Stephan Welz & Co, located at 29 Scott Street, Waverley, Johannesburg. From there, they can enjoy the exhibition before hopping on the Contra.Joburg shuttle to explore the rest of the event.